PREFERRED CUSTOMER PROGRAM
The wholesale partner built for solar operators
Exel Solar gives EPCs, developers, and installers wholesale access to top-tier equipment, live inventory, and a dedicated rep — plus a guaranteed minimum markup when you complete our partner onboarding.
40+
years of wholesale distribution experience
10+
Premium brands carried
48h
Quote turnaround time
38%
Market Share in North America
ABOUT EXEL SOLAR US
We're not a catalog.
We are your procurement team.
Exel Solar US was built from the ground up to be the most efficient wholesaler in the solar industry Built on 40+ years of wholesale distribution and 20 years of solar experience from our founding partners — Exel Solar Mexico, the largest solar distributor in Latin America, and NCT Ventures, a Columbus-based venture firm with deep logistics and supply chain expertise. We operate lean, move fast, and treat every partner relationship as a long-term investment.
Global supply chain, local execution
Backed by Exel Solar Mexico's decade of volume purchasing, we navigate tariffs, freight, and supply disruptions that smaller distributors can't handle — passing the stability on to you.
Built without legacy overhead
No legacy systems, no bloated org chart. Every quote is crafted for your actual project needs, not a one-size-fits-all price sheet. We're nimble by design
Columbus roots, national reach
Headquartered in Columbus and aligned with the Columbus Partnership's clean energy goals, we're positioned to support Midwest and nationwide solar growth.
Partner-first model
We're not trying to sell you a pallet of panels. We want to understand your pipeline, map your procurement needs, and build a sourcing relationship that grows with your business.
WHO WE SERVE
Built for the businesses that build solar
Our preferred program is designed specifically for commercial operators — the companies managing projects, pipelines, and procurement at scale.
EPC’s
Engineering, procurement, and construction firms running commercial and utility-scale projects. We provide volume pricing, large-project inventory holds, and logistics built for job sites.
Volume PricingInventory HoldsLTL ShippingDevelopers
Solar developers planning multi-phase projects need long-lead item sourcing, pipeline planning support, and a distributor who can commit to future availability — not just today's stock.
Pipeline PlanningLong Lead TimesOEM OptionsInstallers
Regional installation companies moving consistent volume who need reliable stock, competitive regional pricing, and a rep who can respond same-day when a project changes.
Regional PricingFast FulfillmentLive inventoryOUR PRODUCT PORTFOLIO
We carry the brands your engineers specify and your clients trust — across panels, inverters, batteries, and racking. Preferred customers get first access when supply is tight. These are a few of our featured brands.
Top-tier brands.
Wholesale pricing.
TRINA
PANELS
SOL-ARK
INVERTERS
SOLIS
INVERTERS
TERRAGEN
RACKING
PHILADELPHIA
PANELS
JA SOLAR
PANELS
TIGO
INVERTERS
ENPHASE
MICROINVERTERS
PROGRAM BENEFITS
Everything your procurement
team actually needs.
Preferred customers don't just get better prices — they get a procurement infrastructure that makes their operation faster, more predictable, and more profitable.
Tiered wholesale pricing
Volume-based pricing that improves as your business grows. No hidden fees, no retroactive adjustments.
Priority inventory allocation
First access to in-stock product before it hits the open market — critical when supply is constrained.
Dedicated account rep
One person who knows your projects, preferred brands, and timeline. Reachable and invested in your success.
Exclusive deal alerts
First notice on clearance pricing, bulk purchase opportunities, and limited-run deals.
Pipeline planning support
We map your upcoming project pipeline so we can pre-position inventory and give you lead-time certainty.
Live inventory access
Real-time visibility into our current stock so you can plan without the back-and-forth.
Flexible logistics
Shipping options built for project sites — scheduled drops, LTL, regional distribution, expedited fulfillment.
Guaranteed minimum markup
Complete our partner onboarding and we guarantee a minimum markup on your orders — protecting your margins.
APPLY NOW
Let’s build something together
Takes two minutes. Your dedicated rep will reach out within one business day to begin your onboarding
Application received — confirmation sent immediately
Rep assigned and reaches out within 1 business day
Onboarding call scheduled — 30 minutes
Pipeline & brand profile completed
Live inventory access granted
Guaranteed markup agreement issued
PARTNER ONBOARDING
Steps to unlock everything we offer
Our onboarding isn't a formality — it's how we build the foundation for a real procurement partnership. Complete all five steps and you unlock our guaranteed minimum markup commitment.
STEP 1
Apply & connect with your rep
Submit your application. Within one business day, your dedicated account rep will reach out to introduce themselves, confirm your details, and schedule your first onboarding call.
→ Unlocks: dedicated rep assignment + program access
STEP 2
Map your pipeline & current needs
Your rep works with you to understand your current project pipeline — upcoming installs, bid pipeline, estimated volume by quarter. This lets us pre-position inventory and ensure availability.
→ Unlocks: pipeline planning + inventory pre-positioning
STEP 3
Define your brands & product preferences
We document the brands your engineers spec, the product types you order most, and substitution preferences so your rep can respond to RFQs instantly and flag relevant inventory proactively.
→ Unlocks: proactive inventory alerts + faster quoting
STEP 4
Get access to live inventory
Once your profile is complete, you're granted access to our live inventory sheet — real-time stock levels, availability by product and region, and preferred customer pricing.
→ Unlocks: live inventory sheet + preferred pricing view
STEP 5
Receive your guaranteed minimum markup
After completing steps 1–4, your account is fully onboarded and we issue your guaranteed minimum markup agreement — a written commitment that protects your margins on every order.
→ Unlocks: guaranteed minimum markup on all orders
COMMON QUESTIONSEverything you might
want to know first
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No minimum order to apply or join the preferred program. Tier placement and pricing are based on your estimated volume, but there's no threshold you need to hit before getting access to your rep, live inventory, or deal alerts.
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Most partners complete the onboarding steps within two to three days. The first call with your rep typically happens within 24–48 hours of your application. The pace is driven by you — we're flexible around your schedule.
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Once you complete onboarding, we issue a written agreement guaranteeing a minimum markup on your orders. This protects your margins from price compression — your rep will walk you through the specific terms during onboarding based on your business type and volume tier.
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Live inventory access is granted after your pipeline and brand profile are complete. This ensures the inventory view is relevant to your actual needs, not just a raw list. Your rep can share spot availability for specific products at any time before then.
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Yes — while we're headquartered in Columbus, Ohio, we serve EPCs, developers, and installers nationwide. Our logistics network covers all major U.S. regions. Select the region that applies to you on the application and your rep will be matched accordingly.
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Many of our partners use multiple distributors. The preferred program isn't exclusive — it just ensures you get Exel's best pricing, inventory access, and rep attention when you do order from us. We'll let the relationship prove its value without asking for exclusivity upfront.